Top 5 Influencer Marketing Campaigns That Worked Wonders for Gurgaon Startups

Gurgaon, now officially known as Gurugram, has become a thriving hub for startups, especially in the domains of tech, e-commerce, health, and D2C brands. With rising competition and evolving consumer behavior, many of these startups have turned to influencer marketing to build credibility, reach new audiences, and generate conversions. Let’s take a look at five influencer marketing campaigns that stood out and delivered exceptional results for Gurgaon-based startups.


1. Mamaearth: Leveraging Mommy Bloggers & Beauty Influencers

Startup HQ: Gurgaon

Campaign Strategy: Product Seeding + Content Collaborations

Influencers Used: Mommy bloggers, beauty content creators, YouTubers

Mamaearth, a well-known D2C beauty and personal care brand, harnessed the power of relatable influencer voices early on. Their influencer campaigns focused on authentic product reviews and tutorials by trusted parenting and skincare influencers. By sending PR kits to micro and macro influencers alike, they created buzz around each product launch.

Why It Worked:

  • Authentic product trials created trust.
  • Leveraged emotional storytelling by moms and skincare experts.
  • Helped the brand transition from a startup to a household name.

Result: 10x increase in website visits and a significant uptick in product reviews across platforms like YouTube and Instagram.

2. boAt Lifestyle: Music Meets Millennial Influencers

Startup HQ: Gurgaon

Campaign Strategy: Celebrity + Micro-Influencer Mix

Influencers Used: Musicians, fitness influencers, travel vloggers

Although boAt is now a national name, it began its journey leveraging millennial content creators. It collaborated with lifestyle influencers who could integrate the brand’s earphones and speakers into their daily content—be it workouts, travel, or vlogging.

Why It Worked:

  • High relatability among Gen Z and millennials.
  • Consistent brand recall due to strong visual product placements.
  • Aligned brand messaging with the “sound of the generation.”

Result: Achieved viral visibility and became one of the most loved audio brands among Indian youth.

3. Noise: Tech Influencers for the Win

Startup HQ: Gurgaon

Campaign Strategy: Tech Reviews + Unboxing Series

Influencers Used: Tech YouTubers and Instagram tech reviewers

Noise, known for its affordable smartwatches and earbuds, partnered with tech creators for launches. These influencers did unboxing videos, comparison reviews, and lifestyle integrations with Noise products.

Why It Worked:

  • Influencers offered in-depth, trusted opinions.
  • Timely release before major sales (like Flipkart’s Big Billion Day).
  • Focused on value-for-money messaging.

Result: Became one of the top wearable tech brands in India with influencer videos raking in millions of views.

4. The Man Company: Elevating Male Grooming via Lifestyle Creators

Startup HQ: Gurgaon

Campaign Strategy: Grooming Tutorials + Gifting Campaigns

Influencers Used: Fashion and lifestyle influencers (Male-centric)

To break into the male grooming segment, The Man Company created a buzz with influencer-led tutorials, gifting ideas for festive occasions, and skincare regimen content. They also ran influencer contests encouraging user-generated content from their audiences.

Why It Worked:

  • Targeted niche male grooming market.
  • Created visual, appealing content with everyday usage.
  • Included emotional hooks (like gifting for partners/family).

Result: 3x increase in brand mentions during festive seasons and sustained engagement.

5. HealthKart: Fitness Meets Functionality

Startup HQ: Gurgaon

Campaign Strategy: Fitness Challenges + Wellness Education

Influencers Used: Fitness trainers, nutritionists, wellness coaches

HealthKart collaborated with fitness influencers to promote their range of supplements and protein products. Campaigns revolved around transformation journeys, diet advice, and expert reviews.

Why It Worked:

  • Influencers shared real transformation stories.
  • Integrated product benefits into everyday routines.
  • Addressed common myths around supplements.

Result: Substantial boost in online orders and website traffic, especially among fitness beginners and enthusiasts.

Final Thoughts

Influencer marketing is no longer just a trend; it’s a core strategy that drives visibility and growth, especially for startups looking to build strong emotional connections with their audience. Gurgaon-based startups like Mamaearth, boAt, and HealthKart have shown how the right influencers can turn a brand story into a community movement.

At Letsinfluence, we help startups design, execute, and optimize influencer marketing campaigns that are ROI-driven and brand-aligned. Whether you're just starting or scaling, influencer marketing can be your launchpad to visibility and credibility.